![]() ![]() The message in this campaign persuades everyone to be great at what they do. Find Your Greatness celebrates the bond that sports brings to everyone who wants to share this lifestyle. Find Your Greatnessĭeemed the most emotionally powerful Nike ad ever created, this campaign aims to encourage anyone to be an athlete. But if they walk around the office or on the field all day doing office chores, they’ll appreciate the shoes more. If they do nothing and slack around all day, the pair of shoes will not serve their purpose. However, the shoes will only help the workers if they work twice as hard. Those who work would want a pair of shoes to get them through the hectic day. ![]() This is one of the best Nike ads that targets the working class. The campaign features elite athletes such as Shelly-Ann Fraser-Pryce, Nia Ali, Bianca Williams, Perri Edwards, Alex Morgan, and Serena Williams. The commercial shows more than 20 mothers braving the various stages of motherhood while doing sports in their own way. Nike launched sportswear for pregnant women called Nike (M) in this campaign. Nike honors the toughest athletes that have to go through pregnancies, postpartum, and breastfeeding. It shows how athletes come together and share one passion for creating change. The research behind this film took over 4,000 pieces of footage, and the result is phenomenal. Megan Rapinoe narrates the film, which shows a montage of movements from pairings of athletes in different sports. This is a short film created in homage to NBA’s return. One of the best Nike ads that encourages athletes worldwide is the You Can’t Stop Sport campaign. The brand delivers a silhouette of the shoes where Nike users can make their personality shine by designing the pair. The brand lets users edit the shoes through an Instagram editor to show customers that the Air Max is for every identity. This was in celebration of the Air Max’s 30th anniversary. This particular marketing campaign, Color Your Air Max, encourages Nike users to design their Air Max. Nike knows how to engage its audience through its marketing campaigns. Although Nike’s share price dropped by 2 percent after this campaign was launched, famous athletes like Serena Williams and LeBron James had nothing but praise for the brand. The football player then kneels as a sign of protest against police brutality. During a football game, the civil rights activist refused to stand when the national anthem played. Colin KaepernickĬolin Kaepernick was hailed by some famous athletes in 2016 when the San Francisco 49ers player refused to pay respect to the American national anthem. If you want to learn a thing or two from Nike, check out these 10 best Nike ads that pack a punch. They rely on influence by working with celebrities to get their message across. ![]() The brand welcomes all sports, genders, racers, sizes, ethnicities, and sexual orientations. Nike’s messaging is so powerful that the ads influence target audiences.Īside from emotional appeal and advocacy, Nike also embraces inclusion. However, the outcome is never too sales-pitchy. The sports brand knows how to leverage emotion and advocacy while promoting its product. Nike’s product positioning is something all brands must learn from. The best Nike ads never get old and will still tug at your heartstrings even years after launching. That’s because Nike is a leader in marketing strategies. ![]() Seeing a Nike ad for the first time always leaves an impact. ![]()
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